Do you want to uncover the secrets behind creating strong, emotional connections that turn customers into brand champions? This month's session will be Brand Love with Lydia Michael, Founder of Blended Collective. Lydia will share her inspiration and motivation for writing her book “Brand Love” along with insights into a multicultural brand example demonstrating the impact of emotional engagement on loyalty. She will introduce her ‘Brand Love Drivers’ and 'The Eight Brand Love Stages' model for a strategic approach to brand loyalty and advocacy.

In addition to networking with other business owners and industry professionals, attendees will learn how to:

Uncover the unique emotional and rational 'Brand Love Drivers' that resonate with your consumers, essential for building a meaningful brand connection.
Gain insights from a multicultural case study, understanding the impact of emotional engagement on the bottom line.
Utilize the ‘Brand Love Drivers’ and model to develop a strategic approach towards achieving brand loyalty and advocacy.

Join us for a community discussion to nurture enduring relationships with your customers, ensuring your brand remains relevant and inspiring in today's rapidly evolving marketplace.

About the Presenter:

Lydia Michael
Founder of Blended Collective
Speaker & Author of "Brand Love"

Lydia Michael is a marketing and brand strategist, adjunct professor, speaker, and author. She works with companies and organizations to develop brands and marketing strategies. Lydia is the founder and owner of Blended Collective, a multicultural marketing and brand consultancy. Her experience includes working with brands like Deloitte and L’Oréal in Germany where she was born and raised trilingual. Lydia’s work has been recognized with several diversity and marketing-centered awards. She leads workshops and speaks to audiences about topics such as multicultural marketing, brand love, entrepreneurship, and personal branding.

In her first book “Brand Love – Building Strong Consumer Brand Connections” published by Kogan Page in 2023, Lydia breaks down the process of building emotionally strong, long-lasting consumer-brand relationships that connect on a human level. Offering insight into the use of emotional and rational "Brand Love Drivers," she introduces "The Eight Brand Love Stages" model designed to inspire brand loyalty and advocacy, featuring exclusive interviews, multicultural case studies, and 100+ companies and brands such as Huda Beauty, LEGO, and Toyota in the book. It's available on Amazon and anywhere you can find books.

Lydia enjoys being involved in the arts and culture community and is a member of the Board of Trustees at the Detroit Symphony Orchestra. She holds a B.S. in Marketing from Wayne State University in Detroit and an M.B.A. in International Management from Pforzheim University in Germany. Lydia is a graduate of the Goldman Sachs 10,000 Small Businesses program and teaches a digital marketing class at Lawrence Technological University.

For more about Lydia, visit lydiamichael.com and blendedcollective.com.